New Business Pitch
A career-defining moment was joining the L'Oréal International Distribution pitch with 24 hours' notice, leading a data-driven paid social strategy for Azzaro in a high-stakes Paris hackathon, where I showcased innovative first-party data solutions across global markets.
Presenting how WPP can better make use of ai.
I was invited to present at WPP’s Global Activation Meeting at Sea Containers, leading a session on upskilling teams in AI by showcasing practical applications, prompt engineering techniques, and strategies to integrate AI into everyday workflows, reinforcing my role in shaping Wavemaker’s AI adoption and future ways of working.
Scaling Helly Hansen (+200%) in a year.
I led the 200% growth of Helly Hansen’s performance marketing in 2024 by making it the leading test-and-iteration account across Wavemaker Global advertisers, leveraging ADV+, DABA, and DPA to optimise performance, increase purchases, and scale revenue.
