Helly Hansen’s performance marketing success in 2024 was driven by a combination of strategic scaling and cutting-edge innovation. As the leading test-and-learn account within Wavemaker Global, we were at the forefront of trialling Meta’s newest ad technologies, pioneering the use of ADV+, DABA, and DPA structures to maximise efficiency and revenue growth.

By continuously optimising audience targeting, creative testing, and automation strategies, we not only increased the number of purchases but also drove a 200% increase in the scale of the ad account. This approach positioned Helly Hansen as a leader in performance marketing, setting a benchmark for innovation and best practices across all Wavemaker Global accounts.