A defining moment in my career was being invited to present at the WPP Global Activation Talk at Sea Containers, where I addressed senior leaders on leveraging AI to enhance our ways of working. As an active member of Wavemaker Global’s AI Task Force, I’ve been at the forefront of exploring how AI can drive efficiency and innovation across our processes.

During my presentation, I demonstrated key AI-powered features, practical applications, and prompt engineering techniques that enable teams to streamline workflows, enhance creativity, and optimise campaign performance. My objective was not just to showcase AI’s potential but to equip colleagues with tangible, real-world applications that could immediately transform their day-to-day work.

This experience reinforced my ability to simplify complex technological concepts, engage senior stakeholders, and position AI as a critical tool in the future of marketing. The positive response from WPP leaders validated the impact of our AI-driven approach and further strengthened my role in shaping Wavemaker’s AI strategy.