Hey, I’m Gabe.

I specialise in turning insights into action, building innovative media strategies that cut through the noise.

Strategic Planning

Whether it’s developing global media strategies or tailoring bespoke campaigns for local markets. I plan and deploy campaigns analysing media landscapes to identify trends and audience behaviours, enabling data-driven, contextually relevant campaigns for maximum impact.

What I Bring To The Table…

Public Speaking & Communication

From presenting campaign strategies to supporting on new business pitches, I’m skilled at delivering clear, compelling narratives that inspire confidence and spark collaboration. I enjoy simplifying complex ideas and making them easy to digest across different audiences varying in knowledge and expertise.

Team Leadership

As a manager, I’m passionate about empowering teams to succeed. I’ve led teams of up to five people, ensuring they get the support they need to support their growth while ensuring deliverables are met.

Relationship Building

Strong relationships are at the core of every successful project. I pride myself on being a trusted partner to clients and colleagues alike.

  • 4+ Years of Marketing Experience

    Across Paid Social, Search, and Planning

  • Paid Social & Search Specialist

    I have strong foundational knowledge across Paid Search and Social

  • Global Campaign Planning & Strategy

    Markets: EMEA, MENA, CEE, GCC & SSA

Case Studies

New Business Pitch

Participated in a new business pitch for L’Oréal International Distribution, which was a strategic new business pitch for WPP to re-establish their relationship with L’Oréal after losing the L’Oréal UK business to Publicis. This new business was worth ~£1.5m in yearly revenue, hence the importance.

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Presenting how WPP can better make use of ai.

I was invited to present at WPP’s Global Activation Meeting at Sea Containers, leading a session on upskilling teams in AI by showcasing practical applications, prompt engineering techniques, and strategies to integrate AI into everyday workflows, reinforcing my role in shaping Wavemaker’s AI adoption and future ways of working.

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Scaling Helly Hansen (+200%) in a year.

I led the 200% growth of Helly Hansen’s performance marketing in 2024 by making it the leading test-and-iteration account across Wavemaker Global advertisers, leveraging ADV+, DABA, and DPA to optimise performance, increase purchases, and scale revenue.

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Testimonials

"I’ve been impressed with how Gabe has been able to apply his digital knowledge to a wide variety of clients. Whether it’s beauty or sports, Gabe is always able to contribute meaningfully through provoking recommendations that elevate our media plans and strategies. Gabe’s contribution to our LID pitch cannot be understated, and I really value having Gabe within my team."

Brendan, Global Media Partner

"I particularly compliment Gabriel for his impressive performance during the high-stakes L'Oréal International Distribution pitch. Although he was asked to join the pitch at the very last minute, Gabriel showed no hesitance in taking up the challenges, learning about the new markets/ media channels to craft an impactful and data-driven media strategy under high time pressure. This has played a crucial role in helping us win over the clients’ hearts and land the account.

From seamlessly managing multi-market campaigns on Social platforms to stepping out of his remit to develop his cross-channel planning capabilities, Gabriel has proven that he is a standout Manager.”

Thuy, Planning Director

Get in Touch!

Feel free to reach out to my via email or mobile.